Information, Communication & Entertainment
Enterprise 2.0: tales from the trenches
Enterprise 2.0 (E2.0) is a three-part series that explores the use of social networking and collaborative software tools in the workplace.
In this last report of the series, we examine the experiences of several industry leaders as they move toward making E2.0 an integral part of their operations. As our interviewees agreed, it is no longer a matter of whether a company should adopt E2.0. The questions are when and how.
In this last report of the series, we examine the experiences of several industry leaders as they move toward making E2.0 an integral part of their operations. As our interviewees agreed, it is no longer a matter of whether a company should adopt E2.0. The questions are when and how.
Some of the key learnings noted are:
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- To lay the groundwork for successful adoption of E2.0 technologies, organizations must start with a culture that emphasizes knowledge sharing, discussion, and openness.
- Businesses must be flexible and open to alternative ways of using
technology, and they must be careful not to underestimate the creativity
and technical know-how of Generation Y.
- Strict control of E2.0 is out of the question — instead, companies
should focus on creating guidelines and establishing mechanisms for
community self-regulation.
- Because traditional cost-savings calculations don’t always apply in E2.0 scenarios, enterprises need to consider new ways to measure return on investment.
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A copy of the publication can be downloaded by clicking on the link below.
